about PETNIQUE^® and the cinch-it^® collar

Petnique, headquartered near Seattle, Washington, was formed with the mission of creating the finest dog collar available anywhere. What began as a challenge to make a better collar has turned into a passion devoted to improving the lives of pets. At Petnique®, we started with one very clear and focused mission… to create the finest dog collar available anywhere.

Our goal was to design a collar that was micro-adjustable, waterproof, easy-to-use, comfortable and fun! We developed our design using the ratchet-and-pawl technology from the skiing and snowboard industry. We selected a rugged and durable material that is 100% non-toxic and completely waterproof. The end result is the cinch-it® collar, a state-of-the-art collar that is truly a blend of form, fashion and function.