past news & events

PETNIQUE launches revolutionary new dog collar that is water proof and micro-adjustable

SEATTLE, WA – September 16, 2006 – Petnique, Inc. announced today the launch of its new cinch-it® pet collar, the world’s first injection molded, micro-adjustable and waterproof collar of its kind. First developed to address the need for a perfect fit, the patented cinch-it® collar is also hypoallergenic and easy to use.

“The response to the cinch-it® collar is just remarkable,’ said Terri Jordan, Director of Marketing for Petnique. “We have had a tremendous number of requests from retailers and distributors in the U.S, Canada, Germany, France, the UK and other parts of the world.”

According to Mark Jordan, inventor of the cinch-it® collar, the idea was hatched when he experienced problems finding a collar for his own dog that fit properly. “We utilized the materials and technology from the snowboard industry to create a product that is truly unique,” he says. “This collar can brave the elements and ultimately go anywhere with very few limitations. We are very excited about this product.”

The injection molded cinch-it® collar is made from durable TPE (thermoplastic elastomers), a material that Petnique claims is much easier on dogs’ skin than nylon collars and it does not absorb odors. The collar adjusts in two-millimeter increments, allowing for a more customized fit than traditional collars, which adjust by the inch. The collar locks into place in one motion, using the ratchet-and-pawl technology from the skiing and snowboard industry. A one-button quick-release mechanism is held secure by a safety lock. The excess strap fits under the collar, leaving no loose end.

UPCOMING EVENTS

The cinch-it® collar will make its formal debut at the H.H. Backer Pet Industry Trade Show in Chicago, Illinois, October 12-14. If you are attending the trade show please make plans to visit us at booth 0318 and see how the cinch-it® collar works. Add our booth location to your Expo map here. The collar will soon be available for sale from a variety of retailers. To learn more call (425) 271-4052 or e-mail info@petnique.com